Field Notes from an AI-First Studio.
Case studies, production playbooks, and strategy for brands building with artificial intelligence.
Kellogg's: How We Built a Full Pre-Production Bible with AI — 7 Characters in 2 Cultures
Inside the AI pre-production pipeline behind our Kellogg's work — 7 hero characters cast in Egyptian and Korean worlds, 20+ scouted locations, and 40+ wardrobe flat-lays, all locked before a single frame was generated.
Jordan Aviation: We Made an Aviation Commercial Without a Single Camera
Aircraft, airports, cabin interiors, and golden-hour tarmac shots — produced entirely with AI for Jordan Aviation. The story of a brand film that skipped the airfield permit, the crew, and the shoot week.
Kuwait Ministry of Electricity: Government-Grade AI Animation for Kids
How we delivered a children's awareness animated film for Kuwait's Ministry of Electricity, Water and Renewable Energy — fully AI-produced, on a public-sector timeline, with the polish of a broadcast studio.
White Sharks Real Estate: Telling a Brokerage Story with AI Cinematography
Real estate marketing usually means drone shots, lifestyle actors, and a five-figure shoot day. We did all of it with AI for White Sharks — and built a brand film that actually feels cinematic.
AURA & SHIRTZ: Building Two Full Fashion Brands Without a Single Shoot Day
Models, locations, products, packaging, lookbooks. Two complete fashion brands — one luxury eyewear, one streetwear concept — produced end-to-end with AI. What it actually takes to do this without it looking 'AI'.
The AI Production Playbook for MENA Brands in 2026
Six principles that separate brands shipping AI-native campaigns from those still stuck in pilot mode — drawn from our work with FMCG, aviation, government, and real-estate clients across the region.
Character Consistency: The Hardest Problem in AI Film
Why getting the same face across 40 shots breaks most AI pipelines — and the reference-grid system we use (the same one behind Kellogg's 7×2 characters) to keep identity locked from frame one to final.