Field Notes from an AI-First Studio.
Case studies, production playbooks, and strategy for brands building with artificial intelligence.
How We Generated 7 Characters in 2 Cultures for Kellogg's in 11 Days
Inside the AI production pipeline that delivered a multi-character, bilingual FMCG campaign in under two weeks — and what it means for the future of brand work.
The AI Production Playbook for MENA Brands in 2026
Six principles that separate brands shipping AI-native campaigns from those still stuck in pilot mode — drawn from two years of production work across the region.
Character Consistency: The Hardest Problem in AI Film
Why getting the same face across 40 shots breaks most AI pipelines — and the reference-grid system we use to keep characters locked from frame one to final.
From Brief to Broadcast: The New Creative Stack
Traditional production runs sequentially. AI-native production runs in parallel. Here's how we re-wired our studio around that single shift.
Why AI Doesn't Replace Taste — It Demands More of It
When production friction disappears, the brief becomes the bottleneck. The studios that win the AI era are the ones that get sharper, not faster.