Kellogg's — Done Like a Studio.
Before a single frame was generated, we built a full production bible — characters, locations, wardrobe — the same way a major studio would prep a shoot. The difference: every reference image was made with AI.
Client
Kellogg's
Scope
Pre-Prod + Campaign
Worlds
EG · KR
We don't write prompts. We build production bibles.
The reason our AI films feel cinematic isn't the model — it's the prep. Every Kellogg's shot started with three locked documents: characters, locations, wardrobe. Same workflow as a top-tier production house. Just zero crew, zero studio, zero travel.
Character Bible
7 × 2 references
Seven hero characters, each cast in two cultural worlds — Egyptian and Korean — with full multi-angle reference sheets.
Location Scouting
20+ references
Cairo streets, Seoul neon alleys, intimate interiors and gaming bedrooms — every location scouted and locked before generation.
Wardrobe Styling
40+ references
Themed flat-lays per character per scene — Seoul 1994, Urban Edit, Chill Vibes — costumes designed like a real stylist's board.
One brief. Two worlds.
Every hero character was cast twice — once for the Egyptian market, once for Korea — with full multi-angle reference sheets to lock identity across every scene.
Character 03 — Active
Sportswear hero🇪🇬 Egyptian🇰🇷 KoreanCharacter 06 — Knit
Daily life lead
🇪🇬 Egyptian
🇰🇷 KoreanCharacter 02 — Cozy
Stay cozy series
🇪🇬 Egyptian
🇰🇷 KoreanCairo streets. Seoul neon. Same week.
Every environment scouted, lit, and dressed before generation — residential alleys, gaming bedrooms, traditional kitchens, and 24-hour convenience stores.
Flat-lays. Like a real stylist.
Seoul 1994. Urban Edit. Chill Vibes. Every outfit boarded with hero piece, layers, footwear, and accessories — locked before any scene was generated.
AI is the camera. The bible is the craft.
Anyone can prompt. Very few can prep. We treat AI production like a real shoot — with cast sheets, location scouts, and stylist boards — because that's the only way the final frames look like a global brand and not a Pinterest moodboard.